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Inexpensive Internet Advertising for the Real Estate Industry
Most real estate agents and mortgage brokers have heard the stories of how some of their contemporaries are making a fortune from generate leads and eventually sales produced by internet traffic. Maybe at one point or another you (agent or broker) have wanted to get involved in the internet marketing arena, but had no idea where to start. Possibly you went as far as having your friends niece design you a website…now what?

Many people are so confused about marketing their site and the fear of being ripped off that they never really do much with their site. This is equivalent to having thousands of brochures or promotional materials created and spending hundreds to thousands of dollars on the design and creation, and then never sending them out. In its simplest form a website is just another promotional material just in a non-traditional format from print.

Your website is an interactive ad you have created, internet marketing is the distribution of advertisement (your website). Is there a point to spend time and money on an ad that hardly anyone will see?

I’m sure this is not the first time you have heard this or come to this realization. So, now the question becomes what are some viable options to promote my website and my service? There are many ways to promote a website, but most are expensive. Whether this is an expense of your time through doing research and implementation of your learned techniques, or paying a search engine marketing professional to do this for you, it will cost you. This can be a profitable endeavor, but it can be costly and may take up to 6 months to receive any relevant performance depending on a variety of factors that we won’t go into today.

So what should real estate agents do to begin gaining internet traffic that can expand their client base and increase their sales?

There are several options that will work if an agent or mortgage broker is willing to spend a fair budget on marketing themselves online, or willing to wait for their organic search engine rankings to take hold. Even if you are incorporating traditional internet marketing techniques there are several inexpensive methods to further expand your ability to market yourself online to potential clients.

Here are 3 quick and easy options that will jump-start your real estate related marketing within a month! Even if you currently have a good website and are utilizing search engine optimization techniques, these methods can still be valuable tools to improve your visibility and enhance your internet marketing. - If you’re a real estate agent and you haven’t discovered Craigslist, you are way behind the curve. Craigslist is a quick, easy and effective way to advertise your listings, your website, and business. Agents can post on a very regular basis for free, which includes free hosting for the property photos, inclusion of links to your website.

Another valuable aspect about using Craigslist is that your listing will more than likely get picked up by the search engines, and many other sites use postings in Craigslist to populate data for their sites such as In less than 10 minutes you can get hundreds to thousands of prospective clients to view your listing, see all of your contact information, have you ad go out on many other websites and get another page indexed in the search engines, and it doesn’t cost you a dime! – MyLocalProfile [] is a fairly new product that leverages the power of several prominent data providers that the major search engines use to backfill the their local listing information on their regular search results, and on their local search listings. MylocalProfile gives any company or business that has a physical location to create and control the information that is listed in the search engines pertaining to their business. This powerful tool gives companies the ability to update and change items such as their address, phone number, website address, company products, and many other listed items from one central profile. Another great feature about MyLocalProfile is that it creates a basic website that provides all their pertinent information. This is a valuable asset to local businesses that are not really in need of a fully functioning website such as a neighborhood coffeehouse to a local hardware store.

3.Real Estate Directories – Many real estate professionals may be unaware of this, but there are thousands of directories that will list your site absolutely free. This is beneficial for several reasons, most notably free traffic to your website, and increased links to your site (this is one element that can improve your search engine rankings). Taking this a step further there are a decent amount of directories that are specialized towards the real estate industry only. Most of real estate directories are free or less than 20 bucks to have your site listed. Just go to the search engine of your choice and search for “real estate directories” and you will get a clearer picture of this opportunity.

Rome wasn’t built in a day and neither will your internet traffic. The opportunities I’ve laid out are quick, effective, and moreover inexpensive methods of driving traffic to your site. Spend even 1 hour a week implementing these quick results strategies and you’ll see viable results without committing thousands of dollars towards a seo campaign, or tens of hours trying to learn and optimize your site on your own. Even if you are implementing a search engine optimization campaign utilizing the above-mentioned techniques will still benefit your hunt to gain traffic quickly as your seo campaign develops.

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