Most real estate agents and mortgage brokers have heard the stories of how some of their contemporaries are making a fortune from generate leads and eventually sales produced by internet traffic. Maybe at one point or another you (agent or broker) have wanted to get involved in the internet marketing arena, but had no idea where to start. Possibly you went as far as having your friends niece design you a website…now what?
When you first get the opportunity to quote or list a commercial property, it is the marketing of the property that will be high on the agenda for the client. So just how will the message get to the target audience of buyers who could purchase the property? Providing that the target market for your property is not special and narrow, the marketing program will follow some key strategies and elements. Here are some comments for you to consider.
1. Internet Listing: As all of us will know, the internet is the most effective way of promoting the commercial real estate property. Its impact as a commercial real estate marketing tool is strengthening each and every year.
Homeowners now have a more popular method to use when they are trying to sell their home. The internet now offers "self-service" owner-managed websites which cater to homeowners who prefer not to use a real estate broker to market their home. This method has been available for a while but has recently become more popular due to the changing real estate markets.
Homeowners are turning to the internet as a main resource to inquire about housing available in the market place. They are also trying to sell on their own to save not only on commissions, but because of the high cost of advertising in traditional mediums such as local newspapers, and homes magazines. Most, if not all newsprint advertising is paid for by the classified advertiser and is for a one-time distribution. Rates will be a higher for multiple issues of the publication. The readership of newspapers, however, seems to be shrinking for the fact that a newspaper paper must be purchased. Whereas, anyone can use the internet for free to search of a home.